SOLVING PROBLEMS
SOLVING PROBLEMS
With thoughtful
With thoughtful
design Solutions
design Solutions
Experienced Product & UI / UX Designer
Bringing Your Story to Life Through Intuitive Digital Design
who am i
My journey began in fashion, graphics, and trend forecasting — disciplines that taught me how design influences emotion, culture, and connection. Today, I channel that creative insight into UI and Product Design, crafting experiences that are both beautiful and intuitive. I thrive in fast-paced environments, balancing creativity and collaboration to design innovative, user-friendly products that bring real value to both users and businesses.
100+
Completed Projects
100+
Completed Projects
100+
Completed Projects
100+
Completed Projects
50+
Happy Clients
50+
Happy Clients
50+
Happy Clients
50+
Happy Clients
16+
Years of Experience
16+
Years of Experience
16+
Years of Experience
16+
Years of Experience
EXPERIENCE
MY CAREER JOURNEY
March 2024 - Present
Consider Digital
Freelance UI Designer
• Designing user-friendly, innovative apps and websites for a diverse client base. • Conduct weekly customer and competitor analyses, daily trend research, and create customer boards, moodboards, color palettes, wireframes, user testing protocols, final designs, and prototypes. Regularly present at each design stage while effectively collaborating with the team. • Assist clients in meeting their customer needs while exceeding expectations with forward-thinking UI design.
March 2024 - Present
Consider Digital
Freelance UI Designer
• Designing user-friendly, innovative apps and websites for a diverse client base. • Conduct weekly customer and competitor analyses, daily trend research, and create customer boards, moodboards, color palettes, wireframes, user testing protocols, final designs, and prototypes. Regularly present at each design stage while effectively collaborating with the team. • Assist clients in meeting their customer needs while exceeding expectations with forward-thinking UI design.
April 2022 - Present
Freelance Senior Designer
Product Designer
• Keeping a customer portfolio of 5-6 companies, working on a 2-3 projects simultaneously for different brands whilst meeting all deadlines. • Keep great communication with team members, customer & competitor analysis, trend research, trend boards, colour palettes, branding and product designs, presentation of ideas and concepts. • Help companies meet deadlines, strengthen collections and increase sales whilst bringing a positive energy to the team.
April 2022 - Present
Freelance Senior Designer
UI / UX Designer
• Keeping a customer portfolio of 5-6 companies, working on a 2-3 projects simultaneously for different brands whilst meeting all deadlines. • Keep great communication with team members, customer & competitor analysis, trend research, trend boards, colour palettes, branding and product designs, presentation of ideas and concepts. • Help companies meet deadlines, strengthen collections and increase sales whilst bringing a positive energy to the team.
June 2024 - Present
PlainandSimple
Freelance Senior Designer
• Design and develop eco-conscious clothing made from GOTS-certified organic materials, ensuring pieces can be recycled into new garments across both Men's and Womenswear. • Conduct weekly research on customers, competitors, and trends, while creating trend boards, color palettes, range boards, and detailed tech packs. • Continuously design core, timeless pieces that meet both organic and recyclable standards, all while aligning with customer needs and business deadlines.
June 2024 - Present
PlainandSimple
Freelance Senior Designer
• Design and develop eco-conscious clothing made from GOTS-certified organic materials, ensuring pieces can be recycled into new garments across both Men's and Womenswear. • Conduct weekly research on customers, competitors, and trends, while creating trend boards, color palettes, range boards, and detailed tech packs. • Continuously design core, timeless pieces that meet both organic and recyclable standards, all while aligning with customer needs and business deadlines.
June 2022 - September 2024
ASOS
Freelance Senior Designer
• Produce speed to market, trend focused designs for the ASOS customer across Mens and Womenswear products. • Weekly customer and competitor analysis, daily trend research, creation of customer boards, trend boards, colour palettes and 100 product designs per month, team collaboration, monthly presentations of final collections and trend direction. • Continuously creating bestselling products, meeting customer needs with a range of product categories whilst meeting all deadlines.
June 2022 - September 2024
ASOS
Freelance Senior Designer
• Produce speed to market, trend focused designs for the ASOS customer across Mens and Womenswear products. • Weekly customer and competitor analysis, daily trend research, creation of customer boards, trend boards, colour palettes and 100 product designs per month, team collaboration, monthly presentations of final collections and trend direction. • Continuously creating bestselling products, meeting customer needs with a range of product categories whilst meeting all deadlines.
September 2022 - June 2024
WGSN
Freelance Trend Forcaster
• Forecast product and consumer trends for the year ahead whilst visually stimulating customers and offering them forward thinking concepts through personalised trend guides and written articles. • Extensive trend research, creation of digital trend guides, colour palettes and in depth trend focused articles. • Successfully predicted trends, continuous positive feedback from customers, personalised trend guides increasing from 2 to 4 times yearly.
September 2022 - June 2024
WGSN
Freelance Trend Forcaster
• Forecast product and consumer trends for the year ahead whilst visually stimulating customers and offering them forward thinking concepts through personalised trend guides and written articles. • Extensive trend research, creation of digital trend guides, colour palettes and in depth trend focused articles. • Successfully predicted trends, continuous positive feedback from customers, personalised trend guides increasing from 2 to 4 times yearly.
Clients
Clients
Clients
BRANDS i'VE WORKED WITH
BRANDS i'VE WORKED WITH
HAVE A PROJECT
IN MIND ?
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
LET'S WORK TOGETHER
EXCPERIENCE
MY CAREER JOURNEY
March 2024 - Present
Consider Digital
Freelance UI Designer
• Designing user-friendly, innovative apps and websites for a diverse client base. • Conduct weekly customer and competitor analyses, daily trend research, and create customer boards, moodboards, color palettes, wireframes, user testing protocols, final designs, and prototypes. Regularly present at each design stage while effectively collaborating with the team. • Assist clients in meeting their customer needs while exceeding expectations with forward-thinking UI design.
April 2022 - Present
Freelance Senior Designer
Product Designer
• Keeping a customer portfolio of 5-6 companies, working on a 2-3 projects simultaneously for different brands whilst meeting all deadlines. • Keep great communication with team members, customer & competitor analysis, trend research, trend boards, colour palettes, branding and product designs, presentation of ideas and concepts. • Help companies meet deadlines, strengthen collections and increase sales whilst bringing a positive energy to the team.
June 2024 - Present
PlainandSimple
Freelance Senior Designer
• Design and develop eco-conscious clothing made from GOTS-certified organic materials, ensuring pieces can be recycled into new garments across both Men's and Womenswear. • Conduct weekly research on customers, competitors, and trends, while creating trend boards, color palettes, range boards, and detailed tech packs. • Continuously design core, timeless pieces that meet both organic and recyclable standards, all while aligning with customer needs and business deadlines.
June 2022 - September 2024
ASOS
Freelance Senior Designer
• Produce speed to market, trend focused designs for the ASOS customer across Mens and Womenswear products. • Weekly customer and competitor analysis, daily trend research, creation of customer boards, trend boards, colour palettes and 100 product designs per month, team collaboration, monthly presentations of final collections and trend direction. • Continuously creating bestselling products, meeting customer needs with a range of product categories whilst meeting all deadlines.
September 2022 - June 2024
WGSN
Freelance Trend Forcaster
• Forecast product and consumer trends for the year ahead whilst visually stimulating customers and offering them forward thinking concepts through personalised trend guides and written articles. • Extensive trend research, creation of digital trend guides, colour palettes and in depth trend focused articles. • Successfully predicted trends, continuous positive feedback from customers, personalised trend guides increasing from 2 to 4 times yearly.